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July 15, 2026 · SEO Strategy

Google AI Mode and SEO: What Changed and How to Adapt

Google AI Mode replaces the traditional SERP with a conversational AI interface for many queries. Pages that get cited in AI Mode responses follow different patterns than pages that rank in organic results. Here is what changed.

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July 9, 2026 · SEO Strategy

How to Build a Content Cluster: The Topical Authority Framework

Content clusters group a hub page and multiple spoke pages around a single topic to build concentrated topical authority. Here is the research, architecture, and interlinking process for building clusters that rank faster and hold rankings longer than isolated articles.

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